BRDC SUPERSTAR MEDIA TRAINING

BRDC SuperStars Sam Bird, Adam Christodoulou, Alexander Sims, Dean Smith, Dean Stoneman, Oliver Webb, Tom Onslow-Cole, Andy Meyrick, and Tim Harvey, Director, BRDC SuperStars were hard at work in the BRDC Clubhouse on Tuesday, learning how to deal with the media as they climb the motor sport ladder.

Media Training is an important ingredient for a driver and the SuperStars were learning to understand what and how journalists work, and importantly, what they want from a driver especially during a race weekend when the pressure is on.

Television Presenter Louise Goodman was on hand to host the day and share her experience and knowledge with the SuperStars in the one day seminar, designed to help the drivers understand what else they can do to work with the media and get themselves noticed.

Tim Harvey, Director, BRDC SuperStars 
“Media training is a vital part of developing a professional racing driver’s skill set. Understanding the media’s requirements in any given situation and how best to communicate to a wider audience can be the ingredient that decides a driver’s progression. Louise Goodman set the SuperStars a tough series of challenges and created an understanding that media duties are not a chore, but an opportunity to promote oneself and one’s team or sponsors.”

Andy Meyrick, BRDC SuperStar 
“All the techniques that we were taught today will help us as we progress up through the ranks and make us more complete as drivers. Its days like these that really show the BRDC’s commitment to young aspiring drivers and I really want to thank Tim Harvey, Damon Hill and Stuart Pringle for their ongoing dedication”.

Oli Webb, BRDC SuperStar 
“The media training with Louise & Tim was very beneficial and with Tim’s knowledge on media commentary they had a wide range of information to share with us. Without doubt it was a very positive day with many useful tips”.

Sam Bird, BRDC SuperStar 
“It was a really great day. I learnt a lot more about how to handle myself in front of the media. I am now even more aware of where I need to improve and will certainly put the techniques that we learnt in place now. It really opened my eyes. My thanks to Louise and her team for all their help and of course to the BRDC for their continued support”.